"The Art of Choice", a special collaboration between FARFETCH and Magnum for their FW21 campaign, invited pop culture icons FKA Twigs, Tyler Mitchell, and Carl Gerges to delve into our iconic archive. This ambitious international photography project celebrates how imagery and iconography of the past inspires fashion and style today. The project brought street art installations to London, Dubai, and New York, and extended digitally to Berlin, Paris, Mexico City, Moscow, Seoul, Shanghai and Tokyo via the FARFETCH digital community.
The idea to create a sort of exhibition that will live on in the city of images that I select is really exciting.
"The Art of Choice", a special collaboration between FARFETCH and Magnum for their FW21 campaign, invited pop culture icons FKA Twigs, Tyler Mitchell, and Carl Gerges to delve into our iconic archive. This ambitious international photography project celebrates how imagery and iconography of the past inspires fashion and style today. The project brought street art installations to London, Dubai, and New York, and extended digitally to Berlin, Paris, Mexico City, Moscow, Seoul, Shanghai and Tokyo via the FARFETCH digital community.
The idea to create a sort of exhibition that will live on in the city of images that I select is really exciting.