Magnum Creative     
  • Photographers
  • Commissions
  • Licensing
  • News
  • About
  • Contact
More from Magnum
  • Photographers
  • Commissions
  • Licensing
  • News
  • About
  • Contact
Social
Magnum Creative
Assignments

FARFETCH

 

"The Art of Choice", a special collaboration between FARFETCH and Magnum for their FW21 campaign, invited pop culture icons FKA Twigs, Tyler Mitchell, and Carl Gerges to delve into our iconic archive. This ambitious international photography project celebrates how imagery and iconography of the past inspires fashion and style today. The project brought street art installations to London, Dubai, and New York, and extended digitally to Berlin, Paris, Mexico City, Moscow, Seoul, Shanghai and Tokyo via the FARFETCH digital community.

NEW YORK
Curated by Tyler Mitchell

© Courtesy of FARFETCH | Magnum Photos
Installation in New York © Courtesy of FARFETCH | Magnum Photos

The idea to create a sort of exhibition that will live on in the city of images that I select is really exciting.

Tyler Mitchell

LONDON
Curated by FKA Twigs

© Courtesy of FARFETCH | Magnum Photos

Life is about curation of things that you love and things that make you happy.

FKA Twigs
Installation in London © Courtesy of FARFETCH | Magnum Photos

DUBAI
Curated by Carl Gerges

© Courtesy of FARFETCH | Magnum Photos
Installation in Dubai © Courtesy of FARFETCH | Magnum Photos

The art of choice is about individual expression. It's about trying to draw a parallel between those pictures taken in the past and the present.

Carl Gerges

FARFETCH

 

"The Art of Choice", a special collaboration between FARFETCH and Magnum for their FW21 campaign, invited pop culture icons FKA Twigs, Tyler Mitchell, and Carl Gerges to delve into our iconic archive. This ambitious international photography project celebrates how imagery and iconography of the past inspires fashion and style today. The project brought street art installations to London, Dubai, and New York, and extended digitally to Berlin, Paris, Mexico City, Moscow, Seoul, Shanghai and Tokyo via the FARFETCH digital community.

NEW YORK
Curated by Tyler Mitchell

© Courtesy of FARFETCH | Magnum Photos
Installation in New York © Courtesy of FARFETCH | Magnum Photos

The idea to create a sort of exhibition that will live on in the city of images that I select is really exciting.

Tyler Mitchell

LONDON
Curated by FKA Twigs

© Courtesy of FARFETCH | Magnum Photos

Life is about curation of things that you love and things that make you happy.

FKA Twigs
Installation in London © Courtesy of FARFETCH | Magnum Photos

DUBAI
Curated by Carl Gerges

© Courtesy of FARFETCH | Magnum Photos
Installation in Dubai © Courtesy of FARFETCH | Magnum Photos

The art of choice is about individual expression. It's about trying to draw a parallel between those pictures taken in the past and the present.

Carl Gerges
Previous Assignment
Six Senses x Magnum Photos
Next Assignment
SZ Magazine
prev
next
FARFETCH

Go to magnum pro
SIGN UP TO OUR NEWSLETTER
More from Magnum
  • Magnum Photos
  • Magnum Pro
  • Magnum Shop
Offices
  • London
  • Paris
  • New York
Social