American photographer Alec Soth has been commissioned to shoot Bottega Veneta Summer 24 Campaign.

Set in a series of fantastical playgrounds in Tokyo, Soth’s images capture the spirit of wonder, discovery, and going places that is central to the collection, a celebration of Matthieu Blazy’s whimsical imagination.

The fourth edition of the Bottega Veneta fanzine shares Matthieu Blazy's creative vision for the Summer 24 collection, a mental journey in a world of joie de vivre and serious craftsmanship. A carnet de voyage and inspirations, sketches, stickers, behind-the-scenes and campaign photographs by Alec Soth celebrate odysseys and adventures through the world of imagination.

To continue the amazing journey started with the Summer 24 Campaign, Bottega Veneta and Alec Soth renewed their collaboration for the exhibition ‘Tokyo Playtime’. ‘Tokyo Playtime’ centres on Soth’s photographs for the Bottega Veneta Summer 24 collection, alongside other pictures selected by Soth from his archive and personal photographic collection, that pick up on the theme of play.