To celebrate the launch of Fujifilm's new medium format mirrorless camera, sixteen Magnum photographers were invited to reflect on the universal theme of 'home', in a carte blance style representing their own visual sensibilities.

Designed by Stuart Smith, the 'HOME' book featured visual essays and text by all sixteen Magnum photographers, encased in a beautiful 288 page hardback with screen-printed and foil stamped front cover. A special edition for Fujifilm stakeholders was created, including a signed print by each photographer. 10,000 copies were sold at exhibitions, events and via the Magnum eShop.

Curated by Pauline Vermare, Magnum Photos Cultural Director for the Americas, we created a 180+ piece exhibition that travelled to nine international cities; New York, London, Paris, Milan, Cologne, Tokyo, Shanghai, Seoul and Hong Kong, with plans for future venues. The exhibitions are accompanied by an engaging public and educational program, reaching over 1000 emerging photographers and enthusiasts.

The Magnum x Fujifilm collaboration was delivered online through highly sharable visual stories and behind the scenes films, featuring each photographer. Making-of movies featuring the book process and exhibition production were created and presented on a bespoke website in three languages. Editorial features were published on magnumphotos.com to time with exhibition launches to maximise coverage and attendance.