The Brief

To celebrate the launch of Fujifilm's new medium format mirrorless camera, sixteen Magnum photographers were invited to reflect on the universal theme of 'home', in a carte blance style representing their own visual sensibilities.

Maria. Italy. Sicily. 2017. © Alex Majoli | Magnum Photos

A global turn key marketing solution reaching 1.4 million, with online and offline output

Over 200 visual assets from 16 worldwide essays

Editorial stories published to magnumphotos.com and amplified on social media channels

Hardback book in multiple languages

1000+ emerging photographers reached through an ambitious accompanying public program

A 180 piece exhibition toured to 10 international cities

© Jonas Bendiksen | Magnum Photos

What is 'home'. Instinctively, the image of a peaceful haven comes to mind. A cocoon where one feels secure, loved, and understood - a nurturing and forgiving space. Home is sweet. Home is where the heart is. Home is family."

Pauline Vermare, Cultural Director, Magnum Photos Americas and Exhibition Curator
Italy. Scicli. 2017. Maria reading. © Alex Majoli | Magnum Photos
Italy. Scicli. 2017. Maria reading. © Alex Majoli | Magnum Photos
Italy. Scicli. 2017. Vito. © Alex Majoli | Magnum Photos
Book

Designed by Stuart Smith, the 'HOME' book featured visual essays and text by all sixteen Magnum photographers, encased in a beautiful 288 page hardback with screen-printed and foil stamped front cover. A special edition for Fujifilm stakeholders was created, including a signed print by each photographer. 10,000 copies were sold at exhibitions, events and via the Magnum eShop.

Book cover for HOME. © Magnum Group | Magnum Photos
Book: Home © Magnum Group | Magnum Photos
Book: Home © Magnum Group | Magnum Photos
GB. England. London. 2018. Fuji 'Home' exhibition. Image © Neale James. © Magnum Photographers | Magnum Photos
Mary Magdalene, Studio Vortex, Arles, September 2017 © Antoine d' Agata | Magnum Photos
Studio Vortex, Arles, September 2017 © Antoine d' Agata | Magnum Photos
Exhibition

Curated by Pauline Vermare, Magnum Photos Cultural Director for the Americas, we created a 180+ piece exhibition that travelled to nine international cities; New York, London, Paris, Milan, Cologne, Tokyo, Shanghai, Seoul and Hong Kong, with plans for future venues. The exhibitions are accompanied by an engaging public and educational program, reaching over 1000 emerging photographers and enthusiasts.

USA. NYC. 2018. Fuji 'Home' exhibition. © Magnum Photographers | Magnum Photos
Italy. Milan. 2018. Fuji 'Home' exhibition. © Magnum Photographers | Magnum Photos
GB. England. London. 2018. Fuji 'Home' exhibition. Image © Neale James. © Magnum Photographers | Magnum Photos
Family life. GB. England. London. 2017. © Olivia Arthur | Magnum Photos
Family life. GB. England. London. 2017. © Olivia Arthur | Magnum Photos
Family life. GB. England. London. 2017. © Olivia Arthur | Magnum Photos
Global Digital Visibility

The Magnum x Fujifilm collaboration was delivered online through highly sharable visual stories and behind the scenes films, featuring each photographer. Making-of movies featuring the book process and exhibition production were created and presented on a bespoke website in three languages. Editorial features were published on magnumphotos.com to time with exhibition launches to maximise coverage and attendance.

©  | Magnum Photos
USA. New York City. 2017. The Chen family can not wait to check message, play video game or look at mirror right after a day out in Chinatown. (Video still.) © Chien-Chi Chang | Magnum Photos
IRAN, Tehran. 2017/09. Heights of Sohanak, towards Lavasan. Overlooking the city. Close to where “Taste of the Cherries” was filmed. © Thomas Dworzak | Magnum Photos
USA. Outer Banks, North Carolina. 2017. Early Gray the cat perched atop an old pickup truck surveying the scene. © David Alan Harvey | Magnum Photos
JAPAN. 2017. Ooge Island, Sekizen Archipelago in Seto Inland Sea. © Hiroji Kubota | Magnum Photos

Next Partnership

Partnerships

‘Access to Life’ with The Global Fund

In a landmark partnership of art, documentary and advocacy, the Global Fund to Fight AIDS, Tuberculosis and Malaria and the world-renowned agency Magnum Photos sent eight of the world’s best-known photojournalists to document the transformative effects of treatment with antiretroviral drugs against AIDS on more than 30 individuals and their families in nine countries around the world.

Looking for inspiration? Explore our full archive on Magnum Pro.

Visit magnum pro