To celebrate the launch of Fujifilm's new medium format mirrorless camera, sixteen Magnum photographers were invited to reflect on the universal theme of 'home', in a carte blance style representing their own visual sensibilities.
A global turn key marketing solution reaching 1.4 million, with online and offline output
Over 200 visual assets from 16 worldwide essays
Editorial stories published to magnumphotos.com and amplified on social media channels
Hardback book in multiple languages
1000+ emerging photographers reached through an ambitious accompanying public program
A 180 piece exhibition toured to 10 international cities
What is 'home'. Instinctively, the image of a peaceful haven comes to mind. A cocoon where one feels secure, loved, and understood - a nurturing and forgiving space. Home is sweet. Home is where the heart is. Home is family."
Designed by Stuart Smith, the 'HOME' book featured visual essays and text by all sixteen Magnum photographers, encased in a beautiful 288 page hardback with screen-printed and foil stamped front cover. A special edition for Fujifilm stakeholders was created, including a signed print by each photographer. 10,000 copies were sold at exhibitions, events and via the Magnum eShop.
Curated by Pauline Vermare, Magnum Photos Cultural Director for the Americas, we created a 180+ piece exhibition that travelled to nine international cities; New York, London, Paris, Milan, Cologne, Tokyo, Shanghai, Seoul and Hong Kong, with plans for future venues. The exhibitions are accompanied by an engaging public and educational program, reaching over 1000 emerging photographers and enthusiasts.
The Magnum x Fujifilm collaboration was delivered online through highly sharable visual stories and behind the scenes films, featuring each photographer. Making-of movies featuring the book process and exhibition production were created and presented on a bespoke website in three languages. Editorial features were published on magnumphotos.com to time with exhibition launches to maximise coverage and attendance.