To celebrate its 50th anniversary, the Boston Consulting Group partnered with Magnum Photos and designers Kram/Weisshaar to create a cutting-edge exhibition.
Rather than looking inward, BCG asked Magnum to engage in a collaborative effort to interpret and translate its game-changing program – five sets of actions for companies in an age of economic restructuring and rising uncertainty – into an impression of the fundamental societal shifts that will impact our collective future.
The resulting exhibition and publication seeks to provide insight into five massive changes that will transform the world over the next 20 years. These changes include; the explosive growth of the middle class in the developing world, the rapid increase in the number of people acquiring postsecondary degrees, the vast changes in the use of resources worldwide, the continuing acceleration of digital and physical connectivity, and the dramatic rise of market and societal turbulence.
Over 300 individual image assets, spanning 10 global locations
Unique exhibition curated by Martin Parr
AV and data animations designed by Kram/Weisshaar
Behind the scenes videos
Exhibition catalogue with interpretative essays
Boston Consulting Group is proud to have collaborated with Magnum Photos and Kram Weisshaar in the production of Now Is the Time, an innovative and timely exhibition project for our fiftieth anniversary. The strength of the photographic commissions has led to an ongoing partnership with Magnum.
The Now is the Time exhibition takes visitors on a journey structured around three moments: the Future, the Present and the Timeless. Curated by leading British photographer Martin Parr, and featuring 4D data sculptures designed by Clemens Weisshaar & Reed Kram, the results were exhibited in ten cities and at the World Economic Forum.
The Now is the Time publication presents ten visual essays by five Magnum photographers, designed by Kram/Weisshaar in a style befitting it's 'game changing' thematic. The highly innovative catalogue accompanies the exhibition, and features commissioned essays by curator Martin Parr and designer Reed Kram.