The Brief

To celebrate its 50th anniversary, the Boston Consulting Group partnered with Magnum Photos and designers Kram/Weisshaar to create a cutting-edge exhibition.

Rather than looking inward, BCG asked Magnum to engage in a collaborative effort to interpret and translate its game-changing program – five sets of actions for companies in an age of economic restructuring and rising uncertainty – into an impression of the fundamental societal shifts that will impact our collective future.

The resulting exhibition and publication seeks to provide insight into five massive changes that will transform the world over the next 20 years. These changes include; the explosive growth of the middle class in the developing world, the rapid increase in the number of people acquiring postsecondary degrees, the vast changes in the use of resources worldwide, the continuing acceleration of digital and physical connectivity, and the dramatic rise of market and societal turbulence.

INDIA. Mumbai. ... Khan spends sunday at the Breach Candy club with her family. 2013 © Olivia Arthur | Magnum Photos

Over 300 individual image assets, spanning 10 global locations

Unique exhibition curated by Martin Parr

AV and data animations designed by Kram/Weisshaar

HTML app

Behind the scenes videos

Exhibition catalogue with interpretative essays

© Olivia Arthur | Magnum Photos

Boston Consulting Group is proud to have collaborated with Magnum Photos and Kram Weisshaar in the production of Now Is the Time, an innovative and timely exhibition project for our fiftieth anniversary. The strength of the photographic commissions has led to an ongoing partnership with Magnum.

Massimo Portincaso, Partner and Managing Director, Boston Consulting Group
Co-founder of Noisebridge, and President and CEO of Cornfield Electronics. He is about to launch his latest project: NeuroDreamer sleep mask, to help people rest, and help people lucid dream. (...) Noisebridge is an award winning anarchistic educational hackerspace. U.S.A. California. San Francisco. 2013. ©  | Magnum Photos
Highway. SOUTH KOREA. Seoul. 2013. © Gueorgui Pinkhassov | Magnum Photos
Women taking photos to the skyline from the Corniche. Qatar. Doha. 2013. © Alex Majoli | Magnum Photos
Exhibition

The Now is the Time exhibition takes visitors on a journey structured around three moments: the Future, the Present and the Timeless. Curated by leading British photographer Martin Parr, and featuring 4D data sculptures designed by Clemens Weisshaar & Reed Kram, the results were exhibited in ten cities and at the World Economic Forum.

Exhibition installation for Boston Consulting Group. 2013. © Magnum Group | Magnum Photos
Exhibition installation for Boston Consulting Group. 2013. © Magnum Group | Magnum Photos
Exhibition installation for Boston Consulting Group. 2013. © Magnum Group | Magnum Photos
U.S.A. California. San Francisco. 2013. Janie Yu, Her job involves sourcing start-up companies for investment in silicon valley for a major Hong Kong based family business, Fung Capital. © Alessandra Sanguinetti | Magnum Photos
INDONESIA. Jakarta. Fish Market. 2013. © Gueorgui Pinkhassov | Magnum Photos
At Cellmax, a research lab in Kista Science City that works on cellular antenna technology. The room is an isolated test room to measure antenna output. SWEDEN. 2013. Stockholm © Jonas Bendiksen | Magnum Photos
Publishing

The Now is the Time publication presents ten visual essays by five Magnum photographers, designed by Kram/Weisshaar in a style befitting it's 'game changing' thematic. The highly innovative catalogue accompanies the exhibition, and features commissioned essays by curator Martin Parr and designer Reed Kram.

Exhibition catalog. 'Now is the Time' a Magnum group project for Boston Consulting Group. 2013. © Magnum Group | Magnum Photos
Exhibition catalog. 'Now is the Time' a Magnum group project for Boston Consulting Group. 2013. © Magnum Group | Magnum Photos
Exhibition catalog. 'Now is the Time' a Magnum group project for Boston Consulting Group. 2013. © Magnum Group | Magnum Photos
Stockholm. Hammarby Sjöstad, a new housing development in eastern Stockholm. © Jonas Bendiksen | Magnum Photos
Young Chinese party at a themed bar. SHANGHAI. China. 2013 © Olivia Arthur | Magnum Photos
During a match at the Lagos Polo Club. Nigeria. Lagos. 2013. © Alex Majoli | Magnum Photos

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