At the invitation of The Macallan, six Magnum photographers spent three years documenting the construction of an ambitious new distillery by Rogers Stirk Harbour + Partners in the breathtaking Scottish countryside of Craigellachie, Moray. Conceived as a spectacular finanle to Macallan’s ‘Masters of Photography’ editions, the six photographers visited the site on numerous occasions, capturing the evolving landscape, the sustainable techniques applied in the construction, the people behind the amibitious project and it’s socio-economic impact on the local community. Each photographer was provided full access and adopted a carte blanche approach, drawing on their vastly different creative styles to create a timeless, celebratory legacy for this ambitious development, and contributing to a cultural placemaking project of the highest quality.
Over 300 individual image assets for Macallan communication and PR needs
A special, limited edition object d’art, with unique Macallen single malt whiskey featuring the ‘personalities’ of each Magnum photographer and Magnum etching on the bottle
An exhibition featuring over 200 framed photographs, on display at The Macallan visitor experience
A beautiful hardback, clothbound book featuring stunning images designed by Stuart Smith accompanied by a portfolio of prints signed by the six photographers
Extensive press campaign with features in photography, lifestyle and trade publications, including branded content on magnumphotos.com and amplified on Magnum social media
VIP events in London, Mexico City, Hong Kong, Singapore & Taiwan, attended by Magnum photographers
Magnum are the ultimate masters of their medium, offering incredible diversity and distinction within their ranks and capturing all aspects of human life around the world with an unparalleled sense of vision, imagination and genius..the partnership with The Macallan reflects our shared values of craftsmanship and commitment to excellence.
We curated a 200-piece framed exhibition featuring highlights from all six photographers, for permanent display at the Visitor Centre at The Macallan's new distillery. The exhibition was the focal point for an elaborate launch event featuring Scottish classical violinist Nicola Benedetti.
We created a limited edition presentation box featuring a beautifully printed, clothbound book designed by Stuart Smith, presented in a portfolio case including a selection of archival photographs signed by the photographers.